Getting Started

Want casino games on your website?

Adding them is as easy as...

Create a Publisher Account
Get the Widgets and embed them
Create a link on your homepage to your new games page

See, we told you it was easy.

Overview

Social iGaming Platforms for land-based casino operators

Hey Mr. Casino Operator, did you know that GoPlay enables you to embed Free-to-Play social games directly into your website? It's a new online service that will draw more users to your website and ultimately drive them back to your land-based casino. And it's not only FREE, but you also can profit from it!

What GoPlay Does:

Embed popular social casino games into your website.

Results we Deliver:

Restore your online relevance and strengthen brand loyalty. (We make your website really sticky!) Incentivize customers to visit your land-based casino and introduce them to real-money gambling via Free-to-Play games.

What it Costs:

Nothing. It's a FREE service

Financial Benefits:

Opportunity to share in gaming revenues.

Liquidity:

The same servers that power games on Facebook also power the games on the Goplay network. So users will be exposed to LOTS of players!

Considerations

Betting on the Future

We used to go to Blockbuster to rent movies, but digital downloads sent that business into bankruptcy. The gaming industry is faced with a similar threat - those one thousand gleaming, flashing video slots machines on the casino floor offer pretty much the same experience as games played on a home computer. When asked, "Where do you go to gamble?" Most folks answer, "Vegas... Foxwoods... Atlantic City..." but now Facebook, with its social casino games, is mentioned as a destination. Does that concern you? It should.

The writing is on the wall - online gaming is here to stay and soon it will be legalized. If the modern-day casino operator is to remain relevant it needs to create its own branded online destinations. Facebook is great for collecting fans - but to exclusively rely on a 3rd party platform makes the operator beholden to whatever terms and conditions are put forth. House rules... and no longer is it your house.

Getting in the Game

Social casino games are the answer, but currently the only way to access them is via Facebook. Some operators have chosen to acquire gaming studios or set up divisions to build their own social games. This requires specific skillsets and costs to produce such IP can run into the millions.

Developing a game to launch on Facebook does have its pluses, like acquiring new users. However whatever content you publish on Facebook is sure to surrounded by ads from competing casino operators all attempting to entice your users away. That doesn't sound so good, does it?

You might want to think twice before promoting that new Facebook game to your existing customers - unless you could get them to play it on your own site, where you control the messaging and you own the users...

Now or Later?

But hold on... shouldn't you ignore Free-toPlay gaming and just wait for legal US gambling and then launch a Real Money gambling site? There's certainly a second mover-advantage in learning from other's mistakes. However learning from one's own experiences can be often more valuable. And trialing a freemium product offering carries less risk than one where real gaming revenues are at stake.

GoPlay not only prepares your casino it also prepares your customer base and familiarizes them with playing online casino games via your website and not someone else's.

Why Goplay

GoPlay has created software that enables land-based operators to embed the same popular social casino games found on Facebook directly into their own websites. The system is relatively simple to integrate and can even be a profit center.

Integrating a GoPlay game system will create online relevance and strengthen brand loyalty. Adding social casino games creates a whole new usefulness to your website. Gameplay increases stickiness, time-on-site and frequency of visitation. Users earn rewards that incentivize visits to land-based casinos. They are also introduced to real-money gambling via Free-to-Play online casino games. It's the ultimate marketing product!

And... if you've already built a Facebook casino game and would like to have it running within your own site (and possibly others) GoPlay can help you do that as well.

Incentives

The service is FREE and casinos share in online gaming revenues
Give customers a new reason to visit your casino's website
Yesterday: booking hotel rooms & shows
Today: playing social casino games
Tomorrow: a bridge to Real Money Gaming
Increased stickiness, user time-on-site & frequency of visitation
Increase customer LTV (Lifetime Value)
Users incentivized to visit land-based casinos
Integration with Casino Reward Programs
Anlayitics dashboard provides customer insights
Develop a new, youthful customer base
Branded gaming environments
Casinos "own" their users
Create a bridge to real-money gambling
No need to invest millions to create gaming IP
Select the games you want to feature
Open developer API increases access to fresh content
No gaming commission license required
Scalable/tested system

Revenue Sharing

On Goplay, Publishers, aka casino operators and 3rd Party Application Developer(s) equally share (50/50) the Net Gaming Revenue. Net Gaming Revenue is defined as gross revenues received by Goplay for transactions generated from within all of the 3rd party applications (games) embedded into the Publisher's website, minus a 15% platform transaction fee, applicable taxes, payment processing fees, returns and charge backs. So the more users you drive to your site and the more games they play, the more revenue you get back! That's it -- simple. No set up fees. No marketing commitments. No hidden costs.

NGR (Net Gaming Revenue) Determination:

+ Gross Revenue generated by gameplay on the operator's website
- Less payment processing fees, applicable taxes, returns and chargebacks
- Less Goplay platform service fee (15% of gross)

The remaining sum is the NGR and is shared equally between the casino operator and the game developer(s).

The Economics of Free-to-Play Gaming

Hold on a minute there... You are probably saying to yourself "A 50/50 split??? Are they kidding? I'm used to getting 80% of my machine driven revenues!!!" No, we're not kidding and no it's not a typo. This is the realm of Free-to-Play gaming -- where developers traditionally earn 70% of the gross revenues. Here they are willing to take a reduced percentage only because they are not responsible for marketing. Then of course there is goplay's cost of operating and maintaining the platform... All this is of course offered to the operator for free.

Remember first and formost Goplay is a marketing tool that will make your website stickier and drive users to the land-based casino and... if you market the games successfully the platform can also become a profit center! We hope this gives you some perspective on our business model. A lot of effort has gone into building the platform and sourcing the game -- we hope you will come to appreciate its value. (At such time that Goplay offers Real-Money Gaming then it will adjust its revenue sharing model accordingly.)

Platform Overview

GoPlay provides the gaming platform and 3rd party game developers provide the actual content. Similar to Facebook, developers are financially responsible for creating and maintaining their games (they also manage customer service). For their efforts, developers receive a share of all the revenue generated by their game. (If your casino has created a game that is running on Facebook, and are interested in making it available to the GoPlay network or just want to have it appear on your own site, please contact us directly.)

Developers are incentivized to publish on GoPlay because GoPlay's API (gaming engine) is engineered to be compatible with that of Facebook's, so deploying a game requires a minimum of effort. This is why you'll find some of the best games on GoPlay!

Keeping users engaged is paramount. As all the GoPlay embedded portals are linked together, users enjoy a sense of community and have sufficient numbers of players to play against/with - thus providing game liquidity. Don't worry; our platforms are segregated to guard against "poaching" by competitors. Users only see messaging from the site they are logged into, not from competitors.

GoPlay's games are Free-to-Play. Users are able to make in-game purchases, but they are not able to take money out. The GoPlay casino gaming platform abides by all state and federal laws.

Rewards Program

GoPlay is creating an experience that will be more "rewarding" that what is currently offered on traditional social networks. The most users can do is win more credits to put back in the game. The "takeaway" in that instance is purely virtual.

GoPlay can enable your customers to redeem XP's (experience points) for unique rewards associated with the hosting casino: i.e. a two night stay at, a free airline trip, show tickets, dinners, etc.

(Incentives earned via the GoPlay XP program do not require users to make purchases within games; points are instead rewarded for usage, i.e. frequency of check ins, time on site, number of friends invited, etc. As users are not required to pay to play, the program adheres to state and federal gaming regulations.)

The GoPlay online program essentially becomes part of the operator's marketing plan. The objective is to decrease the cost of maintaining a customer while increasing their LTV (Lifetime Value).

Nurturing the user base, the casino operator promotes their social igaming platform to its customers. Once on-site, 100% of user messaging is controlled by the casino operator.

User's gaming activity can be linked to an "online affinity" program that rewards players for executing tasks such as surveys, number of games played, inviting friends, physical visits to the casino, etc. Incentives promoted online will drive players to the land-based casino, while in-casino activity will also earn users virtual credits (via a future mobile app) that could be redeemed once the customer returned home - thus creating a continuous engagement loop. Users who promote the site to friends will also be rewarded when those same friends register for the site and/or visit the casino.

Integration

Set up is easy as 1-2-3!

Create a GoPlay account
Embed our widgets into your website
Games go live!

Integrating GoPlay games into your website is FREE and easy. Your webmaster can access our game widgets right here. At about 8 lines of code, the process is similar to embedding an advertising banner. Games can be up and running on your site in a matter of minutes!

Similar to the way other social networks require users to log in order to play games, so does GoPlay. Users can sign in via Facebook Connect or simply create a username and password.

If your site has already integrated a user login, such as one associated with a player rewards club, those can be connected to the GoPlay gaming module. This will enable your current users to log in with their existing username and password. (There is NO ADDITIONAL CHARGE for this service and GoPlay will work with your engineering team to facilitate implementation.)

Implementing a players club login will also increase program signups by users wishing to play online casino games.

For more information about integrating a players club with GoPlay, please contact us directly.

Get the widgets

Premium Services

GoPlay also can provide further assistance with:

Operator dashboard & metrics customization
Managed email campaigns
Incentive program management
Casino website redesign and hosting
Game development/customization
In-game marketing campaigns
Casino player loyalty/reward programs can also be enabled for site visitors to draw down balances.
Real-Money Gaming conversions (where permitted by law)

For fees regarding GoPlay premium services please contact us directly.

Special Orders Don't Upset Us

GoPlay looks forward to providing you with this exciting new service. We publish some of the top games in the social casino market. However if there's a certain game that you like and think we should have, just let us know and we'll do our best to acquire it for the platform. Additionally, if there is a certain game within our portfolio that would like have custom branded, please let us know and we can often arrange to have the developer create a version that would be unique to your casino.

You want FAQs? You, got 'em!

Is there a contract to sign?: Contract? Fuggedaboutit. Seriously, there's no physical contract to sign. All you need to do is register and "Accept" the terms of our Publisher License Agreement. It's that easy!
Can I choose the games that play on my site?: The option to select games from our portfolio will be available shortly.
What about liquidity? Will there be enough users to play against?: The same servers that power games on Facebook also power the games on the Goplay network. This is engineered by our developer partners to enable the largest possible player groups So, when you are playing poker at a goplay networked game you might also be playing with users logged in from many different social networks!
Can I integrate my Players Club program with GoPlay?: Yes, you can! It takes a little bit of work but it's worth the effort.
Who owns the users?: The casino operator owns the users. GoPlay manages them.
How is marketing handled?: While marketing is the responsibility of the casino, GoPlay can assist with managing/implementing campaigns.
We're a small casino without a fulltime Webmaster. How do we get set up?: If you don't have an IT department rivaling Steve Wynn's, there's no need to worry. We can help. Just let us know what the issue is and we'll do our best to get you up and running.
Is there an analyitics dashboard?: Yes, there is.
Can the GoPlay platform run Real Money Gaming?: Currently the platform is only enabled for Free-to-Play gaming.
Will advertisements from other casinos appear within the games that will be running on my site?: 3rd party game developers are instructed to disable all in-game advertising.
Do you have to be a casino get the Goplay games?: Nope. We have lots different customers who have a use for casino-themed games. If your business has some touchpoint to gambling then your website should feature Goplay casino games. Bars, restaurants, gun clubs, "gentleman's" and traditional entertainment venues, retail stores, hotels, travel providers, vacation destinations -- you name it we'll game it!
Is it possible to arrange for in-game advertising that will promote just my casino?: Yes, we can make such arrangements with 3rd party game developers. Please let us know your specific requests.
Do I need a license to have the GoPlay platform on my website?: In the United States of America, no license is required to run GoPlay's Free-to-Play games. You are of course advised to always stay apprised of all gaming commission rules & regulations.
What is the revenue share on Real Money Gaming?: Currently GoPlay is only sharing revenue on FTP (Free-to-Play) games. The RMG (Real Money Gaming) revenue sharing rate will be announced once plans for that program are finalized.
We want games on our website, but not casino games. Can you help us?: Yes we can. GoPlay works with many different companies to enable them to embed non-casino games into their websites. For example, if you are religious establishment, we can even place appropriate faith and family values games into your congregation's site!
Do you have to download GoPlay's games in order to play them?: No downloads are required to run GoPlay's games. They all play within a standard web browser.
Are there any special programs required to run GoPlay's games?: Aside from Flash, which comes standard with most operating systems, that's all you need.
Is GoPlay enabled for mobile?: The games can be viewed on other mobile devices that are Flash enabled. Non-Flash enabled (iOS Apple) devices are incompatible. A fully compatible version of GoPlay is in development and will be available shortly.
Is the GoPlay platform available to casinos outside of the United States?: Yes, the platform is currently available to English speaking countries. Some minor modifications will be required regarding the payment gateway. If your casino is in a non English-speaking country and language localization is required that too can be accommodated. In either case please let us know your specific needs.
Who owns the games on GoPlay?: The games are owned and supplied to GoPlay by 3rd party developers.
Who owns GoPlay?: GoPlay is owned by Playgistics, Inc., a privately owned corporation, based out of Los Angeles, California.
What is Gamestamper?: Gamestamper.com is a domain owned by GoPlay that houses our game developer API.